Electric Bikes and Technophobes

Yesterday I started to think about how people who are worried about technology get on with Electric bikes. Then somehow the comparison for choosing a new electric bike and choosing a new laptop leapt into my mind! They seem so dissimilar – which they are in purpose – but actually the mind set is bizarrely the same.

I recently changed from a ‘normal’ windows laptop to an Apple MacBook Air its stylish lines, light weight and the long time it lasts on the battery were very attractive – you see what I mean? These are exactly the criteria that most people use when choosing an electric bike!

The Mac is a strange creature if you have been used to a windows machine you have to get used to a whole new way of working (there is no delete button! Why is that?) It has taken me some time to get used to it but I am definitely getting there. Then on Friday the power supply stopped working and my Mac went flat, suddenly I realized that actually I really did like it and I didn’t want to go back to the old slow laptop. (I have a new power supply now and it’s all working wonderfully again)

Electric bikes are like that, they get under your skin without you really noticing. Some of our customers have said that they really would like an electric bike but they can’t do anything complicated and they don’t do technical stuff. I have explained how easy they are to use, you can just get on and ride don’t even have to adjust anything if you don’t want to. Once the customer has been on a test ride and seen just how easy it is they start to think, so how can I change this setting? All of a sudden it’s not as complicated as they thought.

When I first started in the Electric bike business I thought that I would ride them when I had to, but keep my old pedal cycle for most of my riding, then I became the test rider for an electric bike company. I have so enjoyed riding the bikes that I haven’t actually been out on my old bike since and it is languishing in the garage (poor bike). I am finding that I now choose to do more journeys by electric bike the whole ‘I don’t know if I can be bothered’ feeling is replaced by excitement “Ooh good I can go by bike’. In fact my planned rides for December had to be cancelled due to unforeseen circumstances and I have really missed them, I hope I can get out there again soon.

The idea that an Electric Bike is somehow tricky technology and it is going to be too difficult for a technophobe to understand is just not true, so many of us thought they would never cope with a mobile phone! And now they are indispensable to nearly everyone and we have moved on to using them as cameras, calculators and calendars!

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